What we have found on Product Hunt. Digital Products Trends in Europe – August 2016

Digital products market is a vibrant place. You can see a lot of new kids on the block every month. Every year big players are announcing new technologies and solutions that drive new currents in the digital world. Finding some fresh data about this market is a huge challenge. Our goal is to retrieve some real data about digital products to find the latest trends on the market. So we have started to hunt products from Europe on Product Hunt…

Our method

To get data about new digital products in Europe we’ve started to hunt them on Product Hunt. You can find our collection called ‘Made in Europe’ there. We started in June 2016 and prepared first analysis for August 2016. Every product is being analyzed for its value distribution channels, market (B2B or B2C) and category.


We’ve hunted 171 digital products made in Europe in August 2016 – have a look at the collection.
In the first month this solid analytical data received some valuable comments from the ‘makers’ (products’ owners). We asked them about their motivation and the target group. These answers are very helpful in our long term trends’ research.

Value distribution channels – overview

August - Channels

We can derive two interesting observations from the data above. First of all, web apps are still doing well and stay the most popular distribution channel. The mobile platforms are slightly behind but anyway they gain a huge part of the market.

The makers state that choosing the web distribution channel depends on the purpose of the application. So the question is ‘what it will be used for by the target group?’ And, last but not least – ‘what is the characteristic of the target group?’

Web is chosen more frequently for applications addressed to B2B segment. The nature of the work conditions favours for stationary solutions. Davide De Guz, maker of Rebrandly API, adds:

Rebrandly is an answer for the more sophisticated users. For example, Social Media Managers who need to create tons of links, and use features like UTM Parameters, Link Retargeting, and Tagging to keep them organised.

On the other hand we have the mobile apps with the ease of fast and personal usage. Romain Derrien, the creator of the application on iPhones Morning Routine 2.0 tells about his target group:

So far, I have heard some people save a lot of time getting ready for school in the morning. Some even use it for the gym to create their perfect sessions and review how long they spent on each activity.

But it also happens that the choice of the platform is determined by business growth approach of the managers. If they prefer the lean approach and want to start with a minimum viable product (MVP), they decide for the web channel. Pauline Roussel, creator of COWORKIES expresses this point of view:

Now focusing on the web platform but in a longer run we will have an app too.

The second conclusion coming from the data is unexpectedly large share of messaging platforms. It’s interesting to see if it’s a temporary trend related to the moment of opening them to the independent developers. Is it rather proof of their curiosity or it’s a real growing platform for value distribution to the final users? We’ll know it as soon as we get and analyze the data from the ongoing months.

Value distribution channels – Mobile

August - Channels - Mobile

The share of iOS mobile apps is still dominant. Almost 9 out of 10 new mobile products were prepared also or only for iOS platform. What’s the reason of such a result? Romain Derrien (Morning Routine 2.0) explains as many makers could:

I must admit that I am an Apple geek! I learnt to code when SWIFT was launched 2 years ago, which is why Morning Routine is on iOS. From a business point of view, there may be twice more downloads on Android, but there is twice more revenue generated from the iOS Appstore. Doubling efforts would therefore only bring 25% of the revenue.

When significant group of users come from the United States and/or the previous bussiness activities where based on Apple technology the choice could only be one. Lorenz Schimik, Mimo‘s maker, admits:

[The users] are 16-35 years old and around 50% of them are from the US.
We didn’t have the resources to launch on both platforms at once, so we had to focus on one. Because we had more experience with iOS, that’s what we went for. Also, our prototype app Swifty that was downloaded over 1M times was iOS only as well & part of our launch strategy was to pander to our existing customers.


August - Channels - Messaging platform

In August 2016 half of the apps created for messaging platform still came from Facebook Messanger. Almost all of them were made as B2C products with many bots giving a new, very personal user experience.

Slack role is somehow different – it was used mostly for B2B solutions. It’s business where Slack got its solid and global user group.


August - Channels - Desktop

Desktop software products include not only the applications but also some tools like plugins or templates for developers or designers. Sometimes it’s an internal tool for the company that later becomes a product. Nils Hoenson from Yummygum says:

We aim to create coherent and consistent designs. Because we work in a team, it is sometimes hard to stay consistent with your typography usage, even when you’re using a style kit with typography. I was able to develop something neat to help with this!

Most of design teams in Europe use Mac computers in their work, this could be an explanation of OS X predomination in desktop distribution channel.


August - Market

One third of the products are dedicated to business market (B2B). Such share of the products for professionals is quite constant on Product Hunt.

categories – B2C

August - Categories - B2C
Other categories: Travel – 3,6%, Finance – 3,6%, Communication – 2,7%

Entertainment and Productivity are two most frequent categories in B2C market products. What was unique for the August startups? Entertaining on the basis of Pokemon GO popularity. This new and rapid phenomenon became a business chance for Alexis Creuzot with a defined target group of the users to make MapVision for Pokemon Go:

My target group is English speaking Pokemon GO players, which I reckon is somewhere between 5 and 50 millions people. The API I use being limited (only works for a few big cities) so I think the target therefore shrunk to 1-2 millions.

Also in this category we have the apps created by enthusiasts of a particular topic, not really caring for the market size. Like Marko Oksanen, maker of Four Hour Book Club:

We created it because we’re Tim Ferris fans ourselves and we didn’t find a good way to find a centralized place for books mentioned in his show. So just for our own needs. We didn’t create this for profit, but I assume there is a bunch of people like us. Concerning plans we might develop some simple functionality (sorting, search) and add some more products. But we’ll keep it simple and small.

Sometimes the core motivation of makers is helping others to discover or expand the same passion. So it’s not a surprise that they find social channels so attractive to build the product on it. Like Laurent Van Winckel did with Snapdex categorized by us as Social web app:

Snapchat is full of interesting people who produce unique content exclusively to Snapchat (Justin Kan, Mark Suster to name a few, especially for someone like me who’s interested in entrepreneurship and startups). I felt so in love with their content that I wanted to find more people like them, but there was nothing really good out there to help you discover other Snapchatters, so I made Snapdex. I’m eating my own dog food as they say 🙂

On the other hand there are some products that give completely new experience to the users. The need for such a product is very hard to define but there are some pioneers, just like Stefan Adelmann, maker of Pictofit made for e-commerce:

We have started our virtual fitting room app Pictofit because we felt that applying augmented reality (AR) to e-commerce could help bring it to the next level. We found that people struggle a lot when it comes to shopping clothes online. They can’t see how pieces will match their style before they order. AR enables us to experience products in a totally new way.

With such an offer going mobile was a must.

We are targeting m-commerce shoppers, mostly between 18 and 30, who are interested in the fusion of fashion and technology. Many of our users come to use to look for fashion inspiration, as we offer an inspirational feed, where entire outfits can be tried on with a single swipe.

Categories – B2B

August - Categories - B2B
Other categories: Sales – 1,67%, Finance – 1,67%, Communication – 1,67%

On B2B field we’ve got 58% of products created only for designers and developers. Our categories are more or less the projection of IT business process. They group the tools for particular teams except for ‘Productivity’ and ‘Communication’ which can be used by all the company.

Tools by developers for developers and by designers for designers are the most common products. They are best curated and help to get rid of routine at work. Ollie Barker explains on the case of his Grid Guide:

There were already a few small web app solutions out there for generating grids, however none of them worked exactly as I wanted to. So I sought to create my own that would suit my own personal requirements. Namely really fast generating of whole pixel grid combinations without fiddling with values. Draggable and sharable PNGs, and an outer gutter ratio option for Sketch users.

But in other B2B categories we also found makers that launched their product basing on their personal experience. Makers of CompanyMood, a tool for human resources management (not only for IT market), is a very good example of scaling. Orlando Policicchio tells their story:

Markus lost a precious team member once and I experienced the difference, which happy teams can make for success, compared to not happy teams. We both are deeply convinced, that employee satisfaction and happiness is one of the key factors for long term company success.
Our target group are companies between 50 and 20.000 employees. For example we help many startups to keep an eye on the satisfaction of their fast growing teams. In the same time we help the financial, IT and retailing industry to make the right decisions based on their employees’ feedback instead of guesswork. The target group is very broad and offers a market of 300 mil. € yearly for the European Union. The US market is estimated on 350 mil. € per year, increasing every year. Adding India and South America we should move in a range of 1 bil. € per year.


Can we treat this percentage shares as real image of digital trends in Europe? A lot depends on hunters, their choice and promotion. We find this hunting very valuable –  Product Hunt keeps the balance between the mainstream of tech, pioneers and some funny stuff that boost our creativity.

It’s a great place to get a global, fast, professional and constructive feedback for every startup. And startups know it. Beverley Merriman from Arthur confesses:

Without the Product Hunt community discovering and up-voting Arthur, the utility would not have been nearly as successful – we contribute much of the discovery to this phenomenal community. We believe communities such as Product Hunt is invaluable in the promotion of indie software projects.

It’s them who we count on here – those who show up, listen, adjust features and pricing (yes, we are all counting!). We’ll do this every month for you to watch the trends in Europe.

And what is your impression on the August report? Tell us what you think about counting and describing new IT ‘wild animals’ coming out from ‘the product jungle’!

Do you need team for web or mobile app development? We’re happy to help.

Going Local with LocalBini

Lukasz and Adam, our Code & Pepper Founders, have just got back from a mountain trip to the Swiss Alps. They went there to hike with Mateusz and Thomas – remarkable characters who came up with the idea to make guiding their business. This shared experience marks an important milestone for their project which is closing the production stage of the LocalBini platform. This means delivering the iOS and Android apps to customers as well as launching the website after more than a year of challenges in the fields of design, development and project management. Code & Pepper had been chosen by LocalBini to create their product.


LocalBini is a new face of travelling that offers the experience of locality in a place that we travel to. This is by connecting guides and travellers and making this connection a social experience with the help of a mobile app (iOS, Android). Don’t be misled by how simple and effortless it sounds – the road from the idea to the product was not an easy one.

On the contrary, the beginnings of the climb were tough and risky. The peak of the mountain was very high and there were two teams at the foot: a small but ambitious design & development house in the middle of Polish nowhere and a Swiss couple of idealists with a talent for business and IT. In order to succeed they had to face a number of challenges: communication had to be established, tools needed to be chosen, the scope needed to be redefined countless times. There have been budget issues, mistakes to be fixed, lessons to be learnt. What helped them to pull it off in the end was  persistence, willingness to grow and mutual trust that both parties were doing their best to achieve the common goal.

Sticking to this agenda has made it possible to finish the project that stands out thanks to three qualities. LocalBini is an opportunity to discover things instantly, to do it from a local perspective and last but not least, it can be a social experience even when travelling alone.


Let’s go local!

The biggest attraction that LocalBini has on offer is an experience of locality. This is achieved by joining two groups of people: guides and travellers. Guides are passionate locals who are ready to share their knowledge about their places. As a result, travellers, by meeting ordinary people, are offered authentic access to a foreign culture. It enables them to have a glimpse at the life and perspective of a local. You get to see places you would not normally discover, you do things you would not usually do. This way, even visiting such landmarks as the Eiffel Tower gains another dimension. Experiences range from exploring Parisian gothic churches, visiting the most up-and-coming districts of the North East Paris to going to a burlesque brunch show.

003-MacBook-Space-Gray (1)

Let’s go social!

By being local, the platform is also social. LocalBini is the entertainment centre for both guides and travellers.  It is a way of gaining and enriching international experience. You take part in an amazing intercultural exchange. This is what really makes LocalBini stand out from the competition even as powerful as Google Trips. Google’s latest product,  attractive as it is, fails to provide that social aspect to travelling. It is an excellent planner that makes travelling easier and more enjoyable. However, with such a tool, travelling is still simply ticking off places from the list. In contrast, LocalBini has it – it really brings people together. It offers an original and meaningful way to network internationally.

Let’s do it now!

LocalBini offers the experience of instant discovery which is achieved thanks to especially two features. One of them is Around Me Now. This is a feature  which was designed to answer the need for a fast service offering experiences on-the-go. To use this feature all you have to do is give permission to locate your phone. Then, by pressing the AMN button, you are presented with your exact location on the map of Paris and all the experiences currently available within adjustable range. Below, there is a list of these experiences containing all the necessary details.


AMN is complemented by a guide’s calendar which requires marking availability. All the changes marked in the calendar are synchronised with the content of the Around Me Now section. As a result, the experiences on the Around Me Now list are only those that are really available. So with a short series of taps you can instantly choose and book an experience that will allow you to explore Paris in a memorable way that really matches your preferences. The simplicity also applies to the method of payment thanks to the integration of Braintree system. No cash withdrawal nor planning is necessary.

To make it even more adaptable to your needs, the app is fitted with a semantic search engine that relies on the database of tags. This was created to help travellers find experiences that would really suit their taste. The search can happen in two different ways. A traveller can either insert a single tag or choose a theme that will automatically present him with a group of predefined tags. As a result, you are offered a selection of experiences that you are most likely to enjoy. No other choice left but to explore!


Currently local for Paris,  LocalBini teammates are busy promoting the platform and handing it over to the public. However, the project has the potential to take its locality worldwide. That is one of the mountains yet to climb ahead for the LB founders. Taken their persistence and the strength of their concept,  the odds are that they will succeed. Let us keep our fingers crossed!


To explore the LocalBini platform go to Website or download the app in the AppStore or GooglePlay.

Do you need team for web or mobile app development? We’re happy to help.

Launching product on Product Hunt

A lot of digital product makers dream about being featured on the Product Hunt website and have high expectations for this presence. But what kind of effects can they count on? To answer this question, I have invited several dozen people who have personally experienced being on PH and wanted to share their experience and data.

How to be featured on PH?

Before I move on to the information about benefits, surprises, disappointments and concrete analytical data, I would like to briefly explain how you can be featured on PH. Of course, your product can be hunted, in other words, one of the hunters will find it independently and simply publish it. This is what happened to Gustav Larsson and his product FreeWrite:

I had just launched my product online, www.freewrite.org, and was suddenly posted on the site. I ended up on top 3 and got a couple of thousand visitors with almost 20% of those signing up for a free trial.

In this context you should remember that having your product hunted down by a hunter poses a certain risk, if the hunter does not inform you about the publication in advance. On the one hand, you and your team will not be ready for it. On the other hand, the infrastructure of the product may not be ready. This is exaclty what happened to Roberto Simões (Germany), maker of Stacktile:

We were featured on Product Hunt without being previously notified. This messed up our plans. We were expecting a certain number of users but we received 10 times more. The server went down and many people couldn’t experience our product. My advice is to be prepared for a huge amount of visitors before launching a campaign.

However, in most cases, we are dealing with new, unknown products so hoping that someone will find them, does not always end in a success. That is why it is a common practice to find the right hunter and to skillfully ask him/her to hunt your product down. It was done by the founders of IssueFly application. The CEO at IssueFly, Adam Pogorzelski recalls:

We did research on product hunters. Gregoire Gilbert seemed the most appropriate as regards our product. We wrote an email which was as short as possible, but it contained the info about what sets our product apart from the rest. We also attached a set of materials required for the product to be published on PH (tagline & pictures). Gregoire Gilbert agreed.

What are the main advantages of being featured on Product Hunt?

It’s a question I asked a number of people whose product was selected to be on PH. Analysing the answers, 4 crucial advantages stand out.

1. Feedback from the community

Product Hunt embraces a community of creative people who give fantastic feedback about the product – its weaknesses and strengths, but also opportunities for growth. Matt West (UK), maker of Astrum, says:

The biggest advantage of being featured on a site like Product Hunt is exposure to a community of passionate early adopters. Product teams thrive on detailed feedback and Product Hunt is a great place to gather that.

On the other hand, there are product makers who use tools to analyse users’ behaviours, such as Mixpanel and they talk about random/accidental “feedback” which is based on people simply using the app:

The main advantages for Paste was a huge amount of invaluable feedback, I’ve found a lot of interesting ways how users use Paste.

Dmitry Obukhov (Denmark), maker of Paste

2. Visibility

The owners of products which starred on PH talk about the value of product public display in connection to two aspects. Firstly, they discuss market visibility which means making the product available to people who could be potential buyers or clients. Secondly, the important aspect is showing the product to influencers or other partners who could contribute to the product promotion:

I’d say for us it was mainly being on the radar of potential influencers/partners (for example got an article in a Dutch news website, which I think might have been caused by being featured on PH).

Guido Knook (Germany), Product Owner at Mimi Hearing Technologies

3. Validation

Another advantage listed by product owners is verifying the product based on its technical reliability and sensibility of the concept, its user value. Validation can take different forms. For example it can be a direct approval:

Product Hunt is a big approbation showing us that we are on the right way to make YEAY big! Especially for me it was a big push because Rayn Hover, the founder of Product Hunt, gave me a very good feedback regarding the design and the branding of the App.

Kevin Liebigt (Germany), Head of Design at www.yeay.com

Also, it can be reflected in the number of votes cast on the product:

Are you a serious startup/product if you don’t have decent upvotes on PH?

Guido Knook (Germany), Product Owner at Mimi Hearing Technologies

4. New users

Last but not least, important advantage are new users. Let me give the floor to Patricik Blasing (Germany), maker of Popflake whose fantastic testimony perfectly illustrates the importance of new users and summarises all the advantages that have been mentioned so far:

Popflake landed on the front page as the number 1 app in tech and the adrenalin ride began. We got plenty of feedback from the PH community which was overwhelming. (…) around 3000 downloads (iOS) in 3 days and around 300 email list signups for our Android version. We did not expect to hold the number 1 position for the whole day and we did not expect what came next. 3 large online magazines and a bunch of small blogs wrote about us which resulted in around 6900+ downloads (iOS, total) since the PH submission without spending a cent or energy on any type of marketing.

Was there anything that didn’t meet your expectations of being on ProductHunt?

There are a few things that may be disappointing about the presence of the product on PH. The way I see it, this disappointment rather stems from too high expectations of the clients than real limitations of PH. It is worth remembering to avoid dissatisfaction.

Obviously, the area which may not live up to the expectations is the expected traffic because the level of expectation with reference to this criterion is very subjective:

To be fair it was my first time on Product Hunt (even as a user). From what I’ve heard I expected much more traffic.

Francisco Méndez Vilas (Spain), maker of Hitch

The same applies to the number of new users (application downloads) which is expected by the makers.

The downloads were not that relevant to us (…) but if you compare it with an App Store feature it’s not that significant”.

Guido Knook (Germany), Product Owner at Mimi Hearing Technologies

However, there is one more crucial but unclear element – the algorithm which defines the ranking on the homepage.

Gaddr finished second eventually, but for the biggest part of the day we were on the third place despite the higher number of upvotes & comments than the product placed second had.

Olena Rogozina (Sweden), Head of Growth and Communications at Gaddr

Was there anything that surprised you while being on Product Hunt?

A lot of interviewees felt surprised by being on PH but it was a pleasant surprise in each case.

Product Hunt is also said to have a high impact and the effects are quickly experienced.

I was surprised by the speed of which news travelled and that PH seems to be a source of information for many journalists/bloggers/influencers out there.

Claes Jacobsson (Sweden), Founder of Lookmark

What is common to all the PH reviews is positive and constructive feedback which is shared by the PH community.

The one thing that surprised me the most, was all the positive- and constructive feedback that we got. It helped us a lot in the process of making Type Anything better.

Simon Busborg (Denmark), maker of Type Anything

In the context of not always satisfactory traffic, what surprises is the quality of visitors.

The number of clicks was low, but the clicks we did get were high value. Lots of people signing up.

Robert Wiblin (UK), maker of 80,000 Hours Career Guide

But probably the greatest and the most valuable surprise is fantastic support of the team who is responsible for Product Hunt.

What really surprised me […] was the amount of support and encouragement Ryan and the PH team show! They really know how to make you feel appreciated. Receiving a postcard in the mail with glasscat stickers was awesome! And the tweet about being part of “the 100 votes club”. Very cool!

Maarten Wolzak (Netherlands), maker at Enso

What should be remembered

If you arrange a publication of your product with a hunter, remember to take into account the hour of publication. It is important because it determines how long your product will be on the first page when the biggest number of views occurs.

– Our product appeared on PH at 11:30 am (GMT+2). Thanks to this fact, its presence on the first page was optimally long (21,5 hour). However, it would have been better to be published at for example 9:30 am. Then, we would be present almost maximally (23,5 h) – says Adam from IssueFly.

But, most of all, you should be ready to deal with a great amount of feedback, participation in discussions and big traffic on your website (it is important to ensure appropriate and reliable infrastructure). It is well described by Justas Malinauskas (Lithuania) CEO & Co-Founder of Whatagraph.com:

You need to be prepared for it 100%, because there will be a lot traffic coming over your website, and all the team should keep an eye on that, and respond to client enquires as fast as possible. It is a great opportunity, to be featured there, but you have only one chance to be there, so you need to make best performance.

Traffic data while on PH: Number of visitors, where they come from and what devices they use

The following data refer to one product and they entail just one day of being on PH. Let me add that the data concern a B2B product which appeared on PH at 11:30 am (GMT+2) on Tuesday 27 July 2015.

On the first day of PH  980 users visited IssueFly product website.

– Personally, I expected bigger traffic but its scale for sure depends on the type of application and its position in the ranking for the whole day – says Adam Pogorzelski, CEO at IssueFly.

When it comes to geographic scope that is the number of countries where the visitors came from, it was impressive – 66 countries. It is also interesting from which countries the traffic was the biggest. Let me list the top 5: US 30,2% of the whole traffic, UK – 6,9%, India – 5%, France – 3,1 %, Canada – 2,9%.

The important information can be gathered from the types of devices (mobile/desktop) which the PH community uses. In the examined case, 81,5% of visitors were using desktop equipment (18,5% mobile devices). So if the PH community will be sent to the internet website of your product, it has to be responsive because of the significant percentage of people who browse PH on mobile devices.

It is also worth adding the information about the approximate traffic which is related to a product recently published (June 2016) and placed first on the rank for the whole day. Unfortunately, the data are approximate and concern not the first day but three first days on PH:

3900 website visitors and around 3000 downloads (iOS) in 3 days and around 300 email list signups for our Android version – informs Patrick Bläsing (Germany), maker of Popflake.

I would like to thank everyone who helped me prepare this article devoting time and giving wonderful answers to my questions. Special thanks to:

Vittorio Banfi (BotSociety)
Patrick Bläsing (Popflake)
Nikola Bojkov (Facebook Album Plugin)
Simon Busborg (Type Anything)
Alexey Chernikov (Artpaper)
Alexandre Debache (Mealou)
Francisco Gallardo (UCast)
Philipp Holly (Swell)
Claes Jacobsson (Lookmark)
Guido Knook (Mimi Music)
Gustav Larsson (Freewrite)
Kevin Liebigt (YEAY)
Justas Malinauskas (Whatagraph)
James Mundy (Foundbite)
Sebastian Mutsson (Simplyday)
Dmitry Obukhov (Paste)
Florian Oliveira (FootLoop)
Olena Rogozina (Gaddr)
Sammy Schuckert (thangs)
Roberto Simões (Stacktile)
Francisco Méndez Vilas (Hitch)
Matt West (Astrum)
Robert Wiblin (80,000 Hours Career Guide)
Maarten Wolzak (Enso)
Lukáš Zajíc (Smartmockups App)

Do you need team for web or mobile app development? We’re happy to help.

Louboutinize – The iPhone App With The Red Sole


The red sole of Christian Louboutin’s footwear is well known all around the world, especially in the world of fashion and culture. How to provide online recognition not only to the shoes but more importantly – to their owners? This goal was set up by La Moulade, an advertising agency who designed Louboutinize application for iPhone. Code&Pepper took care of its development.

The biggest technological challenge was image processing which is the main function of this application. Some of the applied solutions exceeded today’s well known Snapchat or Prisma apps.

The application was launched in August 2015. #Louboutinize hashtag was spread across social media like in a flash.


Application concept

The application inspires Christian Louboutin’s clients to discover new fashion trends, but it is also a gadget to play with. La Moulade, a UK agency responsible for creative design, together with the brand owner, created a perfect combination where style is joined with humour. And this is humour that is all about in Louboutinize not only the functionality. You can play with the application using one of five filters, which will process your iPhone picture in real time. In the end you can share the “louboutinized” picture with your friends.

Feed of inspiration

Home Louboutinize feedIMG_0026The user can view the latest “louboutinized” featured photos presented on the homescreen feed. The photos are selected from social media channels and loaded to the app through Olapic API. Olapic API is also used for publication in web service #LouboutinWorld, so all content management of Louboutinize app is very easy.

IMG_0019IMG_0020Apart from the photo and its author we can also see the description (and yes yes, the all present emoji are also loaded through Olapic API).

And how to get such a trendsetting photo by yourself? A “call to action” button could only be named as “I WANT TO LOUBOUTINIZE!”.


The essence of the application and the main tool for great fun are 5 filters:

  • Rouge – the world by Louboutin means a touch of black humour on a different planet – could that be Mars?

Ohh la la, aplicativo #Louboutinize Criação da @louboutinworld ! 👠⚡️vermelho #Louboutin ❤️

Zdjęcie zamieszczone przez użytkownika ♡ Grazyella ♡ (@grazymoraiis)


  • Holidays – this filter was made for winter holidays instead of a typical Xmas card.


  • Masquerade – an invitation for carnival ball will be more attractive if we enrich our selfie with Christian Louboutin accessories.


  • Legs – the oldest trick in the book – we change legs!

Funny new app #legsonloan #louboutinize #louboutin

Zdjęcie zamieszczone przez użytkownika Joyce 🎀 (@joy_cieeee)


  • Crystallize – crystal bottle of new nail varnish can also change the reality, just shake it!

Isn’t it suchlike some recently popular application?

Prisma vs. Louboutinize

The latest hit in mobile applications is Prisma. It processes a photo into a very attractive graphic, mosaic or impression. But it does it only after taking a photo. In Louboutinize picture is processed instantly in most of the filters. Thanks to this solution the effects are visible immediately and it allows for setting up a desired frame. From technological point of view this was the biggest challenge. We had to find the way to overcome GPU restrictions in iPhone 4 (low-end model for playing with the app).

Karol Piatkowski, Senior Mobile Developer in Code&Pepper, recalls working on the app:

It was a very interesting and engaging challenge. It allowed for quite many experiments and advancements in an algorithm itself. Due to specific mobile GPU limitations we were forced to find some workarounds. Processing an image, especially for entertainment use, consists of few cunning tricks (analogy of “smoke & mirrors” effect used in movies). For example, for Crystallize filter it was impossible to achieve the same effect in real time in older mobile devices (dividing the photo into triangles according to detected edges). It was replaced by imposing distortion with triangle shape crystals, which looks equally impressive but was much less complicated to use in alogorithm.

The 4th iteration of the Crystallize filter effect
The 4th iteration of the Crystallize filter effect

Social media rule

IMG_0066IMG_0071A picture processed this way you can easily share on Facebook, Twitter, Instagram and Chinese Weibo. A new hashtag #louboutinize was created and it prefills description when photo is shared in social media. This allowed for a really quick start in fashion social media. But has this solution brought expected social network results? You can check it by searching hashtag #louboutinize on Instagram. All illustrations of the filters (apart from our panda above) come from real social media channels.


Things measured

To get a full scope of the application popularity and receive advanced analitycal data we have implemented Mixpanel tools in Louboutinize.


As seen at Mixpanel we “louboutinized” China, Indonesia, US, Europe… What about you? Does your iPhone have a “louboutinized” red sole installed?

Client feedback

Get your iPhones® ready. Something super charged is coming to the app store!

Zdjęcie zamieszczone przez użytkownika Christian Louboutin (@louboutinworld)


Code & Pepper provided our business with excellent support in the areas of iOS application development. I can confidently recommend Code & Pepper as a solid and reliable supplier, and experts in their field.

Marie Thizy
Managing Director and Co-founder of La Moulade

Full recommendation

Do you need team for web or mobile app development? We’re happy to help.

One of the hottest start-up business in Poland – MyShop.mobi

MyShop.mobi a mobile application for iOS and Android was launched in October 2015 in Polish market. This start up has successfully implemented one of the biggest mobile technology in the retail trade in Poland in only two months from launch.

The application effectively combines the retailers and the customers needs. It is done through loyalty programme, discount and promotion offers and tools for quick and efficient customer communication.

The application is used by all CCC shops, which is one of the biggest footwear chain in Polish market. Now, after 7 months since launch, the application is installed on more than 340 000 mobile devices which gives a second place in Google Play shop top list for the best shopping applications in the market. Currently, MyShop is placed in 9610 shops and points of service.


The application which was built by Code & Pepper, is continuously developed.

We’ve been positively surprised by the reception that MyShop.mobi received from the retailers as well as customers. We’re happy that the application is so widely used in Poland and we are already planning global expansion, which should start in few months.

Mr Maciej Tygielski, MyShop CEO

To find out more about MyShop mobi, please visit http://www.myshop.mobi

Do you need team for web or mobile app development? We’re happy to help.

Android versions distribution & market share

While preparing a project for mobile application it happens quite often that we don’t know if Android system should be included or not, and if yes – what version?

With the aim of helping all founders and product managers to make that decission easier, we have prepared a simple infographic showing data for global market share of Android system and also market share for different versions of Android.

It’s usually a good idea to check clear data or any other references before the project starts as this will save you time and money during the implementation process. Your developer will most likely ask detailed questions about system versions that are required for your application. You should also keep your target group in mind while checking most popular Android devices in the market.

The below infograpics show global market share and the differences between various regions like the US, the EU countries or China. There is also some useful information about most popular versions in the market. Thanks to this data you will know that system version from 4.0 to 6.0.1 is used by 97,4% of the users but version from 5.0 to 6.0.1 is used only by 40,5% of the users.

Enjoy infographic and share it with your friend to help them make the right decission.

Android Cheat Sheet for Product Managers

Download *pdf

Do you need team for web or mobile app development? We’re happy to help.

Awwwards vs FWA. What drives more traffic?

Code & Pepper website case

I would like to share our experience of being featured at Awwwards and Favourite Website Awards and provide information on:

  • traffic increase on the website
  • users geolocation,
  • type of devices,
  • additional business benefits.

#1: Awwwards

Awwwards.com – the awards for design, creativity and innovation on the Internet – is claimed to be the most visited online awards platform in the world.

On Oct 6th, 2014 Code & Pepper web-site submission to Awwwards was approved and then posted in „Nominees” section and was evaluated over 7 days by international jury and Awwwards’ users.

During those 7 days Code & Pepper website got 5,922 visits performed by 5,296 unique users.

We were stunned when we analyzed visitors geolocation. Code & Peppers website reached almost every corner of the globe; it was visited by users from 112 countries! I believe it is worth revealing the top 10 countries.

Top 10 countries - awwwards

Of course Poland is so high in the rank only because Code & Pepper is located in the country and it is quite well known there. Besides that it’s good to know that the top 10 include mainly European and North American countries.

It’s interesting to look at the traffic in the light of devices that are most widely used.

Device category - awwwards

So it seems that Awwwards is visited mainly by desktop users, and that is something good to know when you’re thinking about featuring your website at Awwwards.

Also there is precious value added when featured at Awwwards – most likely your site will be published at other portals and additional traffic driven to your website. These are few channels which were most valuable in Code & Pepper case: patterntap.com, webcreme.com, jqueryrain.com, art-spire.com, visitresponsivewebsites.com, flatdsgn.com.

It should be stressed that the above figures were generated only in the first seven days on Awwwards. A bit later Code & Pepper website won Honorable Mention and this resulted in yet another incredible wave of interest.

To summarize: when you are on Awwwards, be ready for heavy traffic from around the globe, a lot of nice feedback (emails, calls) and new business inquiries and partners (it happened to us!). So it’s definitely worth to be there at Awwwards, also in terms of marketing value and new business opportunities.

#2: FWA

thefwa.com – Favourite Website Awards (FWA) – is claimed as an industry recognized award program and inspirational portal, one of the World’s leading website recognitions.

On 12th Jan, 2015 Code & Pepper website submission to FWA was approved and then posted in „Public Votes: Latest Submissions” section and was evaluated over 7 days by FWA users.

We were surprised that during those 7 days traffic driven from FWA was so poor in comparison with Awwwards. We only got 181 visits performed by 160 unique users.

Also users geolocation wasn’t very impressive. Code & Peppers website was visited by users from 43 countries. The traffic came mainly from:

Top countries - FWA

And again – Poland is so high in the rank only because Code & Pepper is located there. The same as with Awwwards – the top countries includes mainly European and North American countries.

Also percentage of devices that users use is similar – 98,9% desktop, 1,1% mobile (phones & tablets).

Devices - FWA
Looking at other referrals which were stimulated by FWA there was one little funny thing – when published on FWA, the Code & Pepper website was also featured on Chinese cwd.68design.net and got 531 visits, almost 3 times more than from FWA.


To sum up: the obvious winner in this comparison is Awwwards. I hope this post will help you decide where to submit the website to get better results.

Do you need team for web or mobile app development? We’re happy to help.

3 things we improved in our software house using Slack

Everybody seems to love Slack (ok, we are also in love now). For us, the PC guys, all started on March 18th, 2015 when Slack Windows app finally arrived.

Being honest we weren’t sure if we needed another communication tool as Skype, email and project management app seemed to fulfill our needs at the time. Some folks where surprised that we wanted to start (probably not so simple) process of implementation of this new tool. But…..we easily moved our communication to Slack. We sent everybody a short introductory email with official Slack article describing channel/direct/groups concept and url to sign up page.

Our communication channels are very simple and are used with no modifications from day one:

  • general channel for companywide messages – #codeandpepper
  • individual channels for a particular project with “p_” prefix – ie. #p_issuefly
  • private group for internal teams – board, sales, project managers
  • channel for all off-topic communication – #aroundthecorner

We are happy with all the benefits we receive from using Slack in our everyday business and thought this would a good idea to share our experience with all folks from agencies and software house companies like Code & Pepper.

#1. Control over current projects

Are you checking tasks progress in your task/project management tool? OK, that’s necessary. Slack quickly became our number one place for teams’ communication in projects. We use Slack to send regular updates, check project progress, solve small issues or exchange ideas. If you start using Slack for communication it will increase your ability to assess your projects status properly.

#2. Internal company communication

Before Slack we didn’t have any simplified process of internal communications especially outside projects. We used all these common ways like sending emails, setting up numerous meetings and after some time we realised that we were wasting plenty of our valuable time.

When we started using Slack it was like turning on higher gear. Our decision making process became faster and execution of crucial business plans more efficient which had direct impact on the speed at which we are developing our company.

#3. Team spirit

Create in your Slack a channel for off topic/non-business communication and then sit back and watch. It will just flow. In our case, it became a vibrant channel with lots of posts of any kind from all team members. This channel reminded us that we are together something more than just a bunch of colleagues, we are humans after all with great sense of humor.

So, if you don’t have a tool driving social experience in you company, Slack can certainly help. This is a tool where you can feel, not only as a task assignee, but also as a team member of a strong social group.


If you haven’t used Slack in your agency or software house as yet, start today! Slack will help you solve some problems you wouldn’t expect to solve this way. For you, as a manager or a project owner, it will be a very interesting experience and probably will bring plenty of benefits to your team. Good luck!

Do you need team for web or mobile app development? We’re happy to help.